As news of the impending “perfect storm” began to circulate, Prime Source began preparations to help clients get ready to weather the Hurricane. Thanks to the critical measures put in place and the selfless efforts of the entire Prime Source team, the impact of the storm was lessened for many facilities.
According to Mark Genuth, COO of Prime Source, “the first step was to alert customers as early as possible before the storm on what to expect and how to prepare.” Customer service representatives reached out by phone and email to as many facilities as possible and were standing by on Friday and Sunday to take last minute orders of flashlights, batteries, mattresses, canned food, water and other emergency supplies.
Messenger service companies were placed on standby for delivery of goods and there was constant communication with vendors to ensure that needed products remained in stock. In several cases, Prime Source staff personally scoured local retail store shelves to find products when vendors ran out and then delivered them directly to the facilities.
Backup generators were set up for critical systems to ensure uninterrupted service, with staff on hand to take phone, fax and Internet orders on Monday and Tuesday.
“We truly appreciate everyone on the Prime Source team pulling together and doing whatever necessary during the emergency to ensure that our clients were able to get the products and supplies they needed before, during and after the storm. It really shows how much they care,” said Michael Greenfield, CEO of Prime Source.

Michael is an accomplished leader with deep expertise in the healthcare sector. As the CEO of Prime Source, he has driven innovation and strategic growth in healthcare procurement and management. His extensive knowledge of the industry has made him a sought-after speaker, regularly lecturing at trade groups, seminars, and to industry executives on the most pressing healthcare trends and challenges. Michael is passionate about exploring the intersection of business and healthcare, providing thought leadership that shapes the future of the field.
