Despite the industry’s continued efforts to move away from terms like nursing homes, assisted living facilities, Alzheimer’s facilities and retirement homes, they remain widely used, based on tracking search results data on the web.
Many in the industry recognize that there is a big gap between terms that consumers use and the message that the industry is trying to convey. Yet, there remains a debate among industry professionals on whether to continue trying to educate consumers to use newer terms, such as senior living and senior communities or just go with the flow.
For some, there is a feeling that forcing labels on consumers may lead to confusion about what services different types of facilities provide. Others are more concerned with educating residents, families, elected officials and physicians to the transformations going on in the industry, and believe that these new terms are more reflective of the quality care that is being provided today.
Michael is an accomplished leader with deep expertise in the healthcare sector. As the CEO of Prime Source, he has driven innovation and strategic growth in healthcare procurement and management. His extensive knowledge of the industry has made him a sought-after speaker, regularly lecturing at trade groups, seminars, and to industry executives on the most pressing healthcare trends and challenges. Michael is passionate about exploring the intersection of business and healthcare, providing thought leadership that shapes the future of the field.